Dealer Simplified Used Car Marketing

google near me search for car dealers

7 Ways to Win Google’s “Near Me” Search Wars at Your Dealership

“Near Me” Searchers Buy the Same Day Did you know that 50% of consumers who conduct a local search on their smartphone visit that business within a day? Interesting is the fact that 18% of those visit will make a purchase that same day. Even more stunning, is the fact that Millennials will buy 29% […]

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Retail lot or wholesale row sign

Wholesalers back in My Dealership? Dealer Auction Software

Think about it. If you found a way to control the check issue, the back room deals and the disruption. Your dealership could save hundreds of dollars per car in auction fees and transport fees. The best part is your manager isn’t away from your dealership, missing TO’s and coaching opportunities with your sales consultants. […]

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It’s Time for Digital Marketing for Wholesales Cars

If your dealership survived the recession of 2007-08, you understand the value of Digital Marketing for Retail and the importance of getting your cars online fast. You probably have all the latest and greatest tools for selling cars to the retail public, the best pricing tools, beautiful SEO efficient websites and the latest apps. You insure your […]

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ghost bidder

How to Spot Ghost Bidders and What Can Be Done About Them?

Ghost bidders. It is a phantom bidder that unscrupulous auctioneers use to bid against you at a used car auction. Learn how to spot them and how to take advantage of the ghost bidder problem. Additional Reading: 10 Sites You Shouldn’t Ignore when Sourcing Used Cars If you have been in the car business for any […]

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10 Sites You Shouldn’t Ignore when Sourcing Used Cars

If you have been in the car business for any length of time you have faced the dilemma of how to buy used cars. Do I go to auctions? Do I visit private dealers? At Auction Simplified we think you need to be always looking for cars and visiting every venue.   10. Hemmings This site is often overlooked by car […]

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Profit loss missing titles

Title Attached – Why it costs you money.

Quick Answer: We Think You Should AVOID  Selling a Vehicle “Title Attached”. A third less buyers and the remaining buyers pay less. Lets use an example of a $8000 car. If you sell it at auction “Title Attached” 33% less buyers will consider the car, and the average bid will be $250 to $700 less. […]

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The Important Question To Ask Dealer Software Vendors? Hint:Not DMS Integration

The Core Question? If you draw concentric circles around your dealership accounting office you will probably find several software packages attaching themselves to your DMS. Everything from inventory managers, compliance software to CRM’s and service schedulers. Each supplier probably had a booth at NADA where they showed off their bells and whistles and colorful graphs […]

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With VDP’s A Photo is worth a 1,000 words.

Now that you have picked the layout the next thing to do is get a good digital camera. There are hundreds of cameras to choose from, make sure you get one that lets you change the pixels, a common size is 1024×768. While you don’t need a $3000 Nikon -, I would tell you to […]

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Where Can Dealers Find Cars for under $10,000

So where do you start looking for cars under $10,000. The most common answer is “head to the auction”. Although going to the auction to stock your used car lot is a necessary evil it can’t be your only go to move. This is where we separate the people that make things happen from the […]

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Used Car Profit Hacks

When it comes to used car profit, dealers constantly consider the resale value of their inventory. Having a profitable, well maintained inventory can make a huge difference when it comes the speed in which you turn your used car lot. Here are some simple tips on how to increase the value of your Used Car […]

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