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7 Ways to Win Google’s “Near Me” Search Wars at Your Dealership

“Near Me” Searchers Buy the Same Day Did you know that 50% of consumers who conduct a local search on their smartphone visit that business within a day? Interesting is the fact that 18% of those visit will make a purchase that same day. Even more stunning, is the fact that Millennials will buy 29% […]

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It’s Time for Digital Marketing for Wholesales Cars

If your dealership survived the recession of 2007-08, you understand the value of Digital Marketing for Retail and the importance of getting your cars online fast. You probably have all the latest and greatest tools for selling cars to the retail public, the best pricing tools, beautiful SEO efficient websites and the latest apps. You insure your […]

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The Important Question To Ask Dealer Software Vendors? Hint:Not DMS Integration

The Core Question? If you draw concentric circles around your dealership accounting office you will probably find several software packages attaching themselves to your DMS. Everything from inventory managers, compliance software to CRM’s and service schedulers. Each supplier probably had a booth at NADA where they showed off their bells and whistles and colorful graphs […]

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Top 10 Tips to Encourage Employees to Utilize the CRM

It’s Sad, I Know, But Your Average CRM Utilization is: Getting Your Team to Use Your CRM Having a new customer relationship management system (CRM) won’t grow your business until you figure out how to get everyone to use it. Your CRM needs to be EASY and make sense for your manager and their team. CRM […]

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44 Questions to Ask Before Buying A CRM

Will I love my CRM? and 37 other questions before you buy a CRM Additional Reading: Top 10 Reasons you need an Easy CRM “Do I need a CRM?” is the most common question we hear. First let me ask these questions; do you want a system to help… Top 10 Tips to Encourage Employees […]

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Do Your Salespeople Know Their Inventory?

Have you ever had a customer leave your showroom without buying a car? Of course you have. It happens every day at dealerships all over the country. We know that not everyone shopping is ready to buy today and some customers can even wait months or even a year before they make their buying decision. While some of […]

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