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don't prejudge

Don’t Make Assumptions About Anyone, They All Deserve the Best From You.

“A man is great by deeds, not by birth.”  Chanakya −290BC It was my first week working at my dad’s used car lot and I was 15 years old. It was the late 70’s and things were a little different. My father did not think twice about letting me drive one of his used cars […]

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Top 10 ways to Improve the Car Buying Experience.

Make the Car Buying Experience a WOW Moment for Your Customer From the get go, consider the customer experience. Even when setting an appointment, explain the process, in other words let them know what to expect when you get together. If they are coming to you, make sure they know where to go exactly, not […]

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How to Find Customer’s Who Want to Buy Your Car

It is Job One For Managers and Car Sales People to Build Their Customer Base My father used to say, “if you are not looking for customers they will never find you.” As it turns out, customers are all around, at stores, restaurants, and shopping malls. How to find car buyers: Call orphaned customers: Sales […]

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How to Sell a Car with an Accident Showing on Carfax™

“I Just Ran the Carfax™ and it Shows an Accident, What Should I Do?” Selling a car that has been in an accident can be challenging. If you are selling a car that is showing an accident on a Carfax or some other vehicle history report the first thing you should do is have your […]

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Tips for Buying Cheap Used Cars

Buying cheap used cars is a battleground, every used car dealer in your town is your buying competition. Thats why we put together this short list of buying ideas. As you Travel, Keep Your Eyes Pealed for Cheap Used Cars I know this is basic, but it still amazes me how many bargains I can buy on the […]

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44 Questions to Ask Before Buying A CRM

Will I love my CRM? and 37 other questions before you buy a CRM Additional Reading: Top 10 Reasons you need an Easy CRM “Do I need a CRM?” is the most common question we hear. First let me ask these questions; do you want a system to help… Top 10 Tips to Encourage Employees […]

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Do Your Salespeople Know Their Inventory?

Have you ever had a customer leave your showroom without buying a car? Of course you have. It happens every day at dealerships all over the country. We know that not everyone shopping is ready to buy today and some customers can even wait months or even a year before they make their buying decision. While some of […]

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Help Key

Top 10 Reasons you need an Easy CRM

“Do I need a CRM?” is the most common question we hear. First let me ask these questions; do you want a system to help you convert leads into customers? Do you want a system to help you retain your existing customers so they buy from you again? Do you want to have your customers […]

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Define SRP

What is a SRP? The Term; “SRP” stands for Search Results Page, a relatively new term in the industry. In the past, before the internet, all you had to worry about was how the front on your lot looked, did you open the hoods and blow up those balloons. Today, drive by traffic is still […]

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Used Car ACV

What is the ACV – Actual Cash Value?

Understanding A.C.V The “ACV” is the “Actual Cash Value” the dealer places on the  vehicle purchased either at auction or as a trade in. This simply means the car dealer could liquidate the vehicle for that amount. In other words, if dealer chooses not sell the customer’s trade-in as one of their pre-owned cars, they could wholesale […]

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