Dealer Simplified Used Car Marketing

Pricing Used Cars

What’s Your Strategy for Pricing Used Cars?

So you have picked your pricing strategy and set your targets now its time to outline your plan. If you need a little jump start here is a 70 day and out Used Car Pricing plan. Additional Reading: 10 Sites You Shouldn’t Ignore when Sourcing Used Cars If you have been in the car business for […]

Continue Reading →
Bull Pen Cars Lined Up

How to Stock Used Cars Customers Want to Buy.

& How to Stock Used Cars Salespeople Will Sell! Buying Used Cars For Your Lot is Easy: Stocking your used car lot is easy, Right? You can load up on as many cars your lot will hold, fill every spot and you could have it done today. The auctions are loaded with all kinds of cars. […]

Continue Reading →

Should Dealer Groups Have a Centralized Buying Center? 

Why Centralize your Purchasing? If you’re serious about reducing the amount of time you spend at the car auction consider a centralized buying center. Central buying or central purchasing, is the practice of relocating the authority and responsibility of a small purchasing team for individualized stores to one location for a whole group. The consolidation of […]

Continue Reading →

Top 10 Tips to Encourage Employees to Utilize the CRM

It’s Sad, I Know, But Your Average CRM Utilization is: Getting Your Team to Use Your CRM Having a new customer relationship management system (CRM) won’t grow your business until you figure out how to get everyone to use it. Your CRM needs to be EASY and make sense for your manager and their team. CRM […]

Continue Reading →
don't prejudge

Don’t Make Assumptions About Anyone, They All Deserve the Best From You.

“A man is great by deeds, not by birth.”  Chanakya −290BC It was my first week working at my dad’s used car lot and I was 15 years old. It was the late 70’s and things were a little different. My father did not think twice about letting me drive one of his used cars […]

Continue Reading →

Top 10 ways to Improve the Car Buying Experience.

Make the Car Buying Experience a WOW Moment for Your Customer From the get go, consider the customer experience. Even when setting an appointment, explain the process, in other words let them know what to expect when you get together. If they are coming to you, make sure they know where to go exactly, not […]

Continue Reading →

How to Find Customer’s Who Want to Buy Your Car

It is Job One For Managers and Car Sales People to Build Their Customer Base My father used to say, “if you are not looking for customers they will never find you.” As it turns out, customers are all around, at stores, restaurants, and shopping malls. How to find car buyers: Call orphaned customers: Sales […]

Continue Reading →

How to Sell a Car with an Accident Showing on Carfax™

“I Just Ran the Carfax™ and it Shows an Accident, What Should I Do?” Selling a car that has been in an accident can be challenging. If you are selling a car that is showing an accident on a Carfax or some other vehicle history report the first thing you should do is have your […]

Continue Reading →

Tips for Buying Cheap Used Cars

Buying cheap used cars is a battleground, every used car dealer in your town is your buying competition. Thats why we put together this short list of buying ideas. As you Travel, Keep Your Eyes Pealed for Cheap Used Cars I know this is basic, but it still amazes me how many bargains I can buy on the […]

Continue Reading →

What is a DMS – Dealer Management System?

A dealership management system (DMS) or auto dealership accounting system is a bundled management information system created specifically for the automotive industry and especially for  car dealerships or large dealer groups. DMS is not for everyone, typically small scale dealers and independent used car lots will manage their business with generic accounting packages. Even large dealer […]

Continue Reading →