Dealer Simplified Used Car Marketing

44 Questions to Ask Before Buying A CRM

Will I love my CRM? and 37 other questions before you buy a CRM Additional Reading: Top 10 Reasons you need an Easy CRM “Do I need a CRM?” is the most common question we hear. First let me ask these questions; do you want a system to help… Top 10 Tips to Encourage Employees […]

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Do Your Salespeople Know Their Inventory?

Have you ever had a customer leave your showroom without buying a car? Of course you have. It happens every day at dealerships all over the country. We know that not everyone shopping is ready to buy today and some customers can even wait months or even a year before they make their buying decision. While some of […]

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Help Key

Top 10 Reasons you need an Easy CRM

“Do I need a CRM?” is the most common question we hear. First let me ask these questions; do you want a system to help you convert leads into customers? Do you want a system to help you retain your existing customers so they buy from you again? Do you want to have your customers […]

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Define SRP

What is a SRP? The Term; “SRP” stands for Search Results Page, a relatively new term in the industry. In the past, before the internet, all you had to worry about was how the front on your lot looked, did you open the hoods and blow up those balloons. Today, drive by traffic is still […]

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Used Car ACV

What is the ACV – Actual Cash Value?

Understanding A.C.V The “ACV” is the “Actual Cash Value” the dealer places on the  vehicle purchased either at auction or as a trade in. This simply means the car dealer could liquidate the vehicle for that amount. In other words, if dealer chooses not sell the customer’s trade-in as one of their pre-owned cars, they could wholesale […]

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The Easy CRM is not Bloatware

What Does Bloatware Mean?

We love the term called bloatware because it describe how software has devolved into a series of ridiculously complex and overbearing buttons and clicks. Our goal at Dealer Simplified, is to prevent our software developers from creating buttons and features that are never going to be used. Utilization is everything in our mind, software that is […]

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