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Car Auction Wholesale Lot

How to Spot Ghost Bidders and What Can Be Done About Them?

Maybe you have not heard of the term Ghost bidders before. It is a phantom bidder that unscrupulous auctioneers use to bid against you at a used car auction. Learn how to spot them and how to take advantage of the ghost bidder problem.

Fake, AKA. Ghost bidding is not condoned by any auction association because it is a shady way to increase bids, but it does happen from time to time. Sometimes even the person rep-ing the car is the person tricking the auctioneer into thinking there is a bidder.

In this short video I explain the problem and have a few suggestions as to how to deal with it.

 

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Car Auction Retail Car Lot Wholesale Lot

10 Sites You Shouldn’t Ignore when Sourcing Used Cars

Used Car DealerIf you have been in the car business for any length of time you have faced the dilemma of how to buy used cars. Do I go to auctions? Do I visit private dealers? At Auction Simplified we think you need to be always looking for cars and visiting every venue.

 

hemmings

10. Hemmings

This site is often overlooked by car dealers because they cater mostly to Collectors. But sometimes there are gems hidden in the listings from people that consider their cars to be collectable. Used Mustangs for example or even that oddity you need to fill a customer order. Additionally, if you need old parts, Hemmings is the place to start. To buy used cars from Hemmings, go to www.hemmings.com

bring a trailer

9. Bring a Trailer

If you’re looking for something cool and old, from a rusty Pinto project cars to perfectly restored Camaro, Bring a Trailer is where you want to go. To quote their site; “There is no need to keep sifting through hundreds of hopeless projects or overpriced dealer inventories to find that one car you’ve been looking for. We pick the winners and save you the trouble… the best bargains, the best dream cars, and the best rarities.” To buy used cars from Bring a Trailer, go to bringatrailer.com

autotrader logo8 AutoTrader.com

One thing that is great about AutoTrader is that you can search the nation in a second. So if you are looking for that hard to find specific car, AT is your best bet. Links to Carfax and Kelly Blue Book straight from the site are all plusses. Not everyone likes AutoTrader because of its heavy advertising and because their listings tend to attract people who severely overvalue their cars. However, AutoTrader does have an excellent search function, letting you make searches for things like “manual transmission + two wheel drive + four cylinder engine” and gives you a variety of similar cars across different years and makes.  To buy used cars from AutoTrader go to www.autotrader.com

auto tempest7. AutoTempest

It’s great because it allows you to shop all the major used car sites at once. It’s like those cross-shopping flight search sites, but for cars. To buy used cars from AutoTempest go to AutoTempest.com

carfax logo6. Carfax

Most buyers don’t realize that Carfax has a rather robust used car listing filled with great inventory, much of it wholesale. This is because many dealers have opted to pay flat rate for Carfax and they allow the cars to show up as an additional service. You get the added bonus of a free Carfax report, cool huh? To buy used cars from Carfax, go to www.carfax.com/cars-for-sale

kijiji5. (Canada Only) kijiji.ca

Even if you live in the US there are ways to get cars across the border, so I threw this one in for our US dealers. Canadian dealers have been using Kijiji.ca for years. Great cars for sale and a good user interface makes it like Craigslist but better. It’s also owned by eBay. By the way Kijiji means “village” in Swahili. To buy used cars from KiJiJi go to www.kijiji.ca

4. Auction Simplified

I also recommend our own wholesale marketplace, Auction Simplified (shameless plug) because it is free for sellers to use and the buy fee is so small. It offers a turnkey “Make and Offer” style buy center that feeds from their existing inventory software. More and more dealers are using the platform to buy and sell used cars.  Go to AuctionSimplified.com and register.

Cars.com-Logo3. Cars.com

Similar to Autotrader but with less of the commercialism, cars.com is great especially on their mobile app. Cars.com has a clear user interface and  a great search function. Because of their lower cost as compared to AT they attract more independent car dealers and small used car lots, so they will often have almost all the cars in a particular town listed. They also allow for national search which is really helpful when looking for a bargain if you are not afraid to travel. To buy used cars from Cars go to www.cars.com

eBay-Motors-Logo-no-border2. Ebay motors

It harder to find a great deal yourself because of the national exposure, but eBay Motors is generally more reliable and easier to deal with than Craigslist. It’s also good when you already know what you want, and if you’re looking for something very specific. To buy used cars from eBay, go to www.eBaymotors.com

Use a robot bidding tool like bidnapper.com as it can really make a difference in winning the bid because it bids hyper fast on your behalf at the end.
Kevin Leigh, Dealer Simplified
Kevin Leigh

craigslist-logo-transparent1. CraigsList

You get some weird crap thrown in, so be careful not to surf craigslist while kids are around, but nothing can beat Craigslist when it comes to local listings. The search function is not the most specific, alright it actually stinks, but their are mobile apps that make things a lot easier. To buy used cars from Craigs List, go to www.craigslist.com

The trick with CL is to looks a lot further down the page, because you may not realize that it is actually a chronological list and sometimes the honey is at the bottom of the pot.
Kevin Leigh, Dealer Simplified
Kevin Leigh

UPDATE 8.12.14:

Dealer Auction SoftwareNow that Auction Simplified has launched, we also recommend our software (shameless plug) for Dealers to find, buy or sell wholesale cars. Go to AuctionSimplified.com and register.

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Car Auction Retail Car Lot Wholesale Lot

Used Car Profit Hacks

When it comes to used car profit, dealers constantly consider the resale value of their inventory. Having a profitable, well maintained inventory can make a huge difference when it comes the speed in which you turn your used car lot.
Here are some simple tips on how to increase the value of your Used Car Inventory.

Wash Your CarsCleanliness Matters

Keeping your cars clean isn’t just for cosmetic appeal, it can seriously affect your cars value. As a percentage of profit improvement, a clean car has the most impact on value for the least amount of expense.
All plastic should be treated with a quality cleaner and protectant, and the carpets should be vacuumed to the point where you can actually see the lines the vacuum made. Get your detail shop a carpet rake, to really make the carpets look awesome.

Hidden garbage under the seats or in map pockets can cost you a sale. Make sure your detailers are looking everywhere and even vacuuming under the seats, trunk and map pockets.

Clean door jams make a real difference as well, have them wiped down and silicone the hinges.

Detail the engine and trunk, clean out their jams as well and be sure there are no signs of oil leaks whenever possible.

Freshen your Inventory often

cars with hoods openOne of the biggest mistakes dealers make is they don’t freshen their inventory weekly. I make it the lot person’s (porter/inventory managers) daily job. They should be flagging 2-5 cars a day to refresh.

Minor Modifications

Sometimes the smallest little details make your cars look so much better and in many cases add profit at a 2:1 ratio. When I was younger I made a living buying cheep cars with rips in the seats and dash boards. I would add seat covers and a minor patch kit for the cracks, then turn around and re-auction the car at a tremendous profit.
Simple things like spray painting the wheel wells black or silvering the end of an exhaust have amazing impact on curb appeal.

Adding Accessories

Some dealers like to add accessories, such as alarms. In my opinion the return is only equal to the value of the added item and in some cases lowers your SRP’s because it sometimes raises the price pass your competitors. Another side effect of adding the accessory in advance is you tend to give it away, instead of selling them at a profit

Minor Bodywork

Mobile paint technician’s are a used car manager’s best friend. These companies will come to your used car lot and can remove scratches and small dents without the hassle of taking your car to a repairer or body shop. They can also treat your car with an extra clear coat, giving the paint a new lease on life and providing added protection against chips and scratches.

When you have your own body shop you can fall into the trap of wanting to paint every minor dent. Dent removal without painting is the better way to go. Again its cost to profit ratio is as much a 4:1
Kevin Leigh, Dealer Simplified
Kevin Leigh

Story Book

One of the most important things you can do to increase the value of your cars is to keep a “story book” which includes such items as:

  • Printed Carfax
  • List of Work Already Preformed on the Car
  • Printed List of Reviews on the Car from Edmunds or Cars.com
  • Printed List of Standard and Added Options
  • Original Mileage statement
  • Warranties Available

Salespeople that show the storybook upfront are far more likely to get top dollar than salespeople that wait until the customer asks for the Carfax.

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Car Auction Retail Car Lot Wholesale Lot

How to Sell a Car with an Accident Showing on Carfax™

Carfax Accident Report

“I Just Ran the Carfax™ and it Shows an Accident, What Should I Do?”

Selling a car that has been in an accident can be challenging. If you are selling a car that is showing an accident on a Carfax or some other vehicle history report the first thing you should do is have your service department or body shop look over the car.

Carfax Accident ReportAre All Accidents Reported on Carfax?

Today most accidents are reported automatically by the police that reported to the scene and by the repair shops and insurance companies. It is by no means foolproof though, as many accidents are settled by the victim to keep it off the record.

Spotting Accidents:

Some accidents are harder to spot by just looking over the outside of the vehicle, you may need to put the car up on a lift to see any of the repairs. Accidents can vary from minor paintwork on one panel to full frame repairs. Carfax and other history report do there best to inform the public as much as they can about an accident but at the end of the day they can only report the information they receive.

Can You tell How Severe the Accident Is by Reading the Carfax?

No. In fact many times even a minor fender bender is reported as a full accident. That is why we recommend a full inspection.

How Do I Fix a Carfax?

From time to time you may need to ask Carfax for a data correction if the information showing is incorrect, that can take a few days but it’s good to be able to fix things before you offer a car for sale. It’s not hard to send in a data correction request to Carfax. You just go to http://support.carfax.com/c_datarequest  to get started then just follow the steps.

Best Practices:

1. Do everything you can to find out about the damage shown on the CarFax and once found be sure the repair has been preformed well. Knowing where the work was done or getting a copy of the repair estimate to show your buyer, will help build the customers confidence in the car.

2. If you are using a storybook to build value in your cars this is a good place to keep that information.

3. Always remember to offer the customer the opportunity to take the car to a third party mechanic or someone they trust to look the car over. This really shows that you stand behind every car you sell. It also gives your sales team the confidence to talk openly about cars with accidents.

Exotic Car Crash Accident Carfax)Do I Need to Adjust the Price when the Carfax™ Shows an Accident?

Pricing cars that have been in an accident can be tricky. It’s important to take the previous repair in to consideration when pricing cars for retail. Just as that same accident will affect a customer’s trade-in value it will influence the retail price you can ask.


Are High End Cars Effected Differently when the Carfax™ is Bad?

Keep in mind that some makes and models can be influenced greater by accidents like BMW or Mercedes-Benz. Having accidents on higher priced highline cars can affect their values by thousands of dollars  Buyers today have the same information that sellers have on what’s for sale in the market. Asking over market value for a car with an accident history will make it much harder for seller to move that car.

Offering cars for sale with accidents can be done without struggles if you are upfront with the buyer and offer to show a history report before they ask. Building value early is critical to making a buyer feel comfortable and will make the transaction go much smoother.   But even before that make sure you don’t offer cars that you’re not comfortable selling.