Categories
Business Development Car Auction Dealer Software Wholesale Lot

It’s Time for Digital Marketing for Wholesales Cars

If your dealership survived the recession of 2007-08, you understand the value of Digital Marketing for Retail and the importance of getting your cars online fast.

You probably have all the latest and greatest tools for selling cars to the retail public, the best pricing tools, beautiful SEO efficient websites and the latest apps.

You insure your retail inventory is online by day 3 at the latest. We have all become, what I call, “Online Dealers with Local Delivery”

This leads me to the following questions:

  • Wholesale Cars online Day 1Isn’t time to do the same for wholesale?
  • Why is it OK to wait a week or two before selling our trades at auction but we require our managers to have our retails on-line in three days?
  • Why do we not digitally marketing our wholesale inventory to our wholesalers on day one?
  • Why did we kick the wholesalers and independent buyers out of our stores? (Don’t jump to conclusions on this one, really think about it, because it is the root cause of some wholesale loss.)
  • Why do we send our prime wholesale money makers to off site auctions only to give up profits to fees, transportation and travel time.?
  • Why do we pay those sellers fees at all, even negotiated fees still add up?
  • Why is it ok to pay for shipping? And if it is free, who is actually paying?
  • Why don’t we run our own wholesale auction?
  • Why not digitally market your Wholesale Inventory?

Take a 22 minute meeting with us and we will show you how!

Call me now 716-818-4444 (my cell phone) or 877-877-4511 touch 1 for sales.
You have nothing to lose, its free to sellers (no fees, no software expense whatsoever.)  One dealer we spoke to said he “averaged $312 more per car at his private bid sale” Is it time you took a hard look at that profit center

Kevin Leigh
Co-Founder
Dealer Simplified, LLC

By Kevin Leigh

Entrepreneur / Writer / Serial Growth Hacker

As the son of immigrants, Kevin Leigh lives the American dream and understands the value of hard work and enterprise.
Leigh’s family immigrated to the United States from Ireland when Kevin was just 13 and Kevin has spent his adult life building a successful career while always staying grounded in his Irish roots.

Leigh studied at Drimnagh Castle in Dublin Ireland and in Lancaster, NY and has spent the past 34 years working primarily in the automotive industry. Leigh’s work has involved sales, business development, digital marketing, software development and growth hacking.

Leigh was the Director of Finance for an Auto Nation Dealership in Buffalo New York. for almost 14 years, working with Mike Maroone and his Father Al. Then Leigh spent nearly 17 years with West Herr Automotive Group, the a top 25 dealer group in Buffalo, as the Director of Business Development and Digital Marketing.
In both positions, Kevin was successful in implementing programs that increased both the size of the businesses and their profits. In one perticually successful project for West Herr, Leigh’s team created used vehicle inventory management software resulting in a 300+% growth in used vehicle sales. When Kevin left West Herr, the company was delivering almost 40,000 retail automobiles and another 15,000 profitable wholesale transactions.

Most recently, Kevin Leigh co-founded Dealer Simplified, LLC, a company dedicated to simplifying automotive software. Leigh has called this venture his passion and it allows him to combine his entrepreneurial skills with his ability to utilize current technology to create more effective automotive solutions. The goal of Dealer Simplified is to jump-start the profit centers in dealerships while keeping the processes and software simple and easy to understand and implement.

Kevin Leigh is also an accomplished author and is passionate about writing and blogging. His latest novel, “Gollup the Woods” was inspired by the stories he heard from his father on their many trips through the Irish countryside. The novel is targeted towards young adults and features the adventures of orphaned twins with magical powers.

Kevin currently resides in Alden, New York with his wife Mary and their three boys. Leigh spends his spare time volunteering with various community organizations and is active in the Geocaching community.