Contact Us

No Hold Service, Contact to the Decision Makers

Phil GatesCo-Founder - Software Architect

Phil Gates has been passionate about creating easy to use and fun software most of his adult life. Some of his early projects included for Fisher Price Toys.

In 2007, the West Herr Automotive Group recruited Phil to head up their web development team. He created some truly cutting edge products for the company including an inventory tool that provided life market view and instant price updates.

Phil’s current project is a start up called Dealer Simplified, an automotive software company devoted to profit through strong process and easy to use tools. more…

Dave KaiserCo-Founder - Project Implementation

Dave Kaiser was the Manager of Variable Operations for the West Herr Automotive Group and was responsible for overseeing sales, software and process training of all Used Car Sales Managers and Inventory Control Managers for the 20 dealerships.

With 22 plus years of automotive retail and wholesale experience, Kaiser was part of an executive team that helped West Herr reach almost 40,000 retail sales.  For the past decade Dave has written process-training manuals for inventory management, trade evaluation, buying centers and pricing strategies.

Dave Co-Founded Dealer Simplified in 2014 to implement his successful strategies nationally. more…

Kevin B. LeighCo-Founder - Business Development

For the past 35 years Kevin Leigh directed such companies at Maroone Ford an Auto Nation Dealership and West Herr Automotive Group a top 25 dealer group from Buffalo.
In both positions, Kevin was successful in implementing programs that increased both the size of the businesses and their profits. In one particularly successful project for West Herr, Leigh’s team created used vehicle inventory management software resulting in a 300+% growth in used vehicle sales. When Kevin left West Herr, the company was delivering almost 40,000 retail automobiles and another 15,000 profitable wholesale transactions. more…